Entering its second decade, this year's Nov 11 shopping gala, spearheaded by Alibaba Group, is expected to draw 100 million new shoppers to splurge via mobile devices, and save at least 50 billion yuan for users, with data analysis giving the shopping experience a digital makeover. Alibaba said seven brands broke the 100 million yuan threshold in the first 10 minutes of presales online. The company said it will recruit 400 new foreign brands for the campaign and debut 3,000 products exclusively on the platform. 

According to the infromation from HOMESUN Soft Close, Chinese e-commerce giant Alibaba Group cashed a record 213.5 billion yuan in sales on Sunday during its 24-hour online retail frenzy Singles' Day. Total sales on its platforms, including Tmall and Taobao, on Sunday represented an annual increase of about 27% from the 168.2 billion yuan a year ago, Alibaba said. 

The Tmall site smashed the 10 billion-yuan threshold in just two minutes and five seconds, breaking last year's record of 3-minutes, 1-second. The biggest spenders were from Shanghai, followed by those in Beijing, Hangzhou and Guangzhou. According to Alibaba, more than 19,000 overseas brands from 75 countries and regions participated in this year's online shopping spree.